As part of a larger rebranding effort, Twitter has unveiled a new logo, replacing the blue bird on its website with an X.
Twitter changes logo to ‘X’: The new company logo, a white X on a black backdrop, was shown on the social media network’s website on Monday.
Elon Musk, the owner of Twitter, and Linda Yaccarino, the company’s CEO, presented the new look of the social media platform.
X is present! Let’s do this,” tweeted Yaccarino, who also shared a photo of the company’s San Francisco offices with the logo projected on them. Since Musk paid $44 billion to acquire the social networking site last year, a new logo has been introduced.
The millionaire founder of Twitter had stated in a series of messages on his account on Sunday that he intended to make the move effective immediately, possibly as early as Monday.
“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk wrote in a tweet.
“Elon Musk’s Twitter Logo Change Sparks Backlash”
As some users attacked the new logo, the hashtag “#GoodbyeTwitter” was trending on the website.
Musk announced on Sunday that he intended to replace the Twitter logo and asked his tens of millions of followers if they supported switching the site’s blue to black colour scheme.
The company has changed its name to X Corp under Musk’s turbulent leadership after he purchased Twitter in October 2022, reflecting his desire to become a “super app” like China’s WeChat.
He claimed that “buying Twitter is an accelerant to creating X, the everything app” in October of last year.
Space Exploration Technologies Corp., also known as SpaceX, is Elon Musk’s rocket business. And in 1999, Musk established X.com, a firm that would later become PayPal, a provider of online banking services.
Since the tycoon acquired the so-called bird app for $44 billion in 2022 and fired the majority of its workforce, Twitter has experienced numerous technological difficulties, despite estimates suggesting it has 200 million active users every day.
Additionally, Since then, the social media platform has lost many users and advertisers due to the imposition of fees for formerly free services, adjustments to content regulation, and the reappearance of previously blocked right-wing accounts.
Since he took over in October, Musk claimed earlier this month, Twitter had lost about half of its ad revenue.
The company that owns Facebook, Meta, debuted its own text-based platform, dubbed Threads, earlier this month. According to some estimates, Threads has up to 150 million members.
However, data from market research firm Sensor Tower shows that users’ time spent on the competing app has drastically decreased in the weeks since its release.