TikTok has finally launched its e-commerce operation in the United States after months of testing as its Chinese owner ByteDance aims to cash in on the success of the social media app.
TikTok launches online shopping: Through a number of features on its main app, TikTok is introducing online shopping in an effort to rival the popularity of Asian marketplaces Shein and PDD Holdings’ (PDD.O) Temu.
With tools for content producers, brands, and merchants to generate shoppable content, TikTok’s more than 150 million American viewers will now be able to see videos and live broadcasts with links to buy things on their feed.
One of the new features is a store page, where companies can display their products using TikTok’s logistics and payment services.
The social media company claimed to have connected its shopping service with a number of other platforms, including Shopify, Salesforce, and Zendesk.
Thailand, Vietnam, Malaysia, the Philippines, Singapore, and the United Kingdom are just a few of the nations that provide TikTok’s online marketplace, which has apparently been in development in the United States since November.