Mark Zuckerberg, the CEO of the business, announced on Thursday that Channels, a broadcast chat feature, is coming to Instagram, the social media network owned by Meta Platforms.
Zuckerberg posted on Facebook, “I’m launching a channel to give news and updates on all the products and innovation we’re building at Meta.
It will be where I first announce new Meta products.
In the upcoming months, the corporation will also roll out the feature on Facebook and Messenger.
To assist content producers to monetize their presence on the social media platform, Meta said in November of last year that it was introducing several new capabilities to Instagram, including a mechanism to trade digital collectibles. Users may now help creators by purchasing their non-fungible tokens (NFTs) directly from Instagram thanks to the new feature.
Since it competes for talent with TikTok and other platforms at a time when influencers are bringing in money from advertising to these platforms, Meta has been introducing more opportunities for users to generate money on its social media apps.
With this initiative, Meta also announced last year that it was extending access to Instagram subscriptions to all U.S.-based creators who qualified, to give them a more stable source of income via the photo-sharing app.
Starting with Reels, it is also launching presents on Instagram, giving creators a new method to get paid by their audience. To develop new revenue streams for the short video and corporate messaging solutions that it has highlighted as major development areas, Meta also unveiled several new ad formats in October.